The food industry has a high repurchase rate and low decision-making difficulty. If the packaging is well done, it can greatly increase the product transaction rate, especially now that many consumers are willing to pay for product packaging. Based on the current and future development trends of food packaging, the following suggestions are provided:
Food packaging design must be eye-catching
To sell a product, you must first attract consumers’ attention. To attract attention, food packaging must be eye-catching, novel and interesting. Imagine, among a bunch of similar products, what kind of product can make people see it at a glance? It must be the most unique one. You can reflect uniqueness in the shape, packaging material, color, pattern, and text.
Food packaging design should highlight selling points
Eye-catching, novel and interesting packaging can attract consumers’ attention and make them pay attention to the product, but consumers buy products, not packaging.
Food packaging design should prioritize humanization
Humanized design is popular in any industry. However, current food packag designs present several issues that prompt complaints, such as yogurt bottles with caps stained by yogurt, instant noodle lids that don’t seal properly, jelly seals that are difficult to tear, and frozen products that stick together and are hard to separate. If your food packag design can first solve the problems of category packag, it will definitely win the favor of consumers, thereby increasing the purchase rate and repurchase rate of the product.
To sum up, when designing food packaging, in addition to meeting some general principles, it must also be beautiful and eye-catching, easy to understand and not misleading, and practical and user-friendly.
This sharing ends here, here I would like to introduce OPHX packaging to you!!!
