How to choose the right packaging box?
The packaging box is an important part of the product. It not only protects the product, but also enhances the product’s sense of value and brand image. Therefore, choosing the right packaging box is crucial to product sales and brand building.
Determine the purpose of the packaging box
First of all, it is necessary to clarify the purpose of the packaging box. Is it to display and protect the product, or to increase the added value of the product? Different uses require different packaging box types.
1. Display packaging box
Display packaging boxes are mainly used to display product features and selling points to attract consumers’ attention. Therefore, it is necessary to choose attractive materials and designs, such as metal, acrylic, etc., and also pay attention to whether the appearance of the packaging box can highlight the characteristics of the product.
2. Protective packaging box
Protective packaging boxes are mainly used to protect products from damage during transportation and sales. Therefore, it is necessary to choose materials with cushioning properties, such as corrugated cardboard, and pay attention to the sturdiness and shock-proof performance of the packaging box.
3. Value-added packaging box
Value-added packaging boxes are mainly used to increase the added value of products and improve the grade and selling price of products. Therefore, it is necessary to choose high-end materials and exquisite designs, such as glossy painted wooden boxes, matte painted wooden boxes, etc.
Determine the material of the packaging box
The material of the packaging box directly affects the quality and appearance of the packaging boxes. Different materials have different characteristics and applicable scenarios.
1. Solid wood box
Wooden boxes have noble and natural characteristics and are suitable for packaging high-end products. Common woods include black walnut, mahogany, cherry wood, etc.
2. Painted wooden box
Paint wooden boxes are mainly divided into bright paint wooden boxes and matte paint wooden boxes. Bright paint wooden boxes are divided into PE paint and PU paint. PE paint is the so-called piano paint, which is characterized by high thickness, strong hardness and high brightness. However, the production is expensive and the construction period is long. In comparison, PU paint, which has the same visual experience as PE paint, is more cost-effective and is also the choice of most brands. Matte paint boxes can better reflect the wood grain texture, and in comparison, the construction period is short and the price is low, making it a very cost-effective choice.
3. Paper box
Cartons have the advantages of being lightweight, foldable, and recyclable, and are suitable for packaging most products. Common materials include kraft paper, whiteboard paper, coated paper, etc. It should be noted that the carton has limited load-bearing capacity and is not suitable for loading heavy products.
4. Leather box
Leather boxes have noble and fashionable characteristics and are suitable for packaging luxury products, high-end cosmetics and other products. Common materials include cowhide, sheepskin, pigskin, etc. At the same time, you should also pay attention to whether the quality and texture of the leather can highlight the quality and characteristics of the product. PU leather under modern technology can be a good substitute for genuine leather. It feels similar to genuine leather and is cheap. The disadvantage is that it will naturally oxidize and is not suitable for long-term storage.
5. Metal box
Metal boxes are sturdy and anti-corrosion, and are suitable for packaging electronic products, medical equipment and other products. Common materials include aluminum, iron, stainless steel, etc. It should be noted that metal boxes are more expensive and are not suitable for large-scale use. At the same time, you should also pay attention to whether the quality and texture of the metal material can highlight the quality and characteristics of the product.
